Posted on December 1, 2024
Ditch the Formality: Use First-Person for Your LinkedIn Profile
When it comes to your LinkedIn profile, the 'About' section is your chance to tell your story. Yet, many professionals still use the third person, creating a formal, detached tone—an approach that seems to be most common among senior leaders. While this might seem professional, it actually works against your goal of building authentic relationships. In a world where connection is key, writing in the first person is not only more effective but also a smart move for anyone looking to connect and engage with others.
The Power of First Person for Building Real Connections
LinkedIn is a platform designed to help you build relationships. Before they connect, people are looking for more than just credentials; they want to know who you are. Writing in the first person creates an immediate connection because it feels more personal and authentic.
"I am a results-driven CEO with a passion for creating partnerships that drive growth."
or
"John Doe is a results-driven CEO known for creating partnerships that drive growth."
The first example feels more approachable. It draws the reader in, making them feel like they’re getting to know the person behind the title. And that’s exactly the point of the 'About' section—to showcase you.
First-Person Writing is Approachable and Engaging
If your LinkedIn 'About' section is written in third person, you're likely creating unnecessary distance between yourself and your audience. While third person may seem formal or traditional, it’s often perceived as impersonal. LinkedIn is not a resume or company bio; it’s a social platform, and people want to connect with the person behind the profile.
Using the third person may unintentionally make you seem less approachable. Instead of engaging your reader, it can read like a press release or a corporate bio, leaving little room for personal connection.
By writing in the first person, you can present your narrative in a way that feels like a conversation—one that invites readers to connect with your values, experiences, and goals. After all, this is your chance to highlight more than just your qualifications; it’s about sharing your professional story in a relatable way.
Confidence Matters
The 'About' section should not just be a list of your achievements—it’s an opportunity to speak directly to your audience about what you bring to the table and why it matters. When you write in the first person, you take ownership of your experiences. It shows confidence, and confidence resonates. People want to connect with leaders who can express their value with authenticity.
"With over 20 years in the tech industry, I’ve led teams to innovate solutions that reshape how we think about customer engagement."
or
"Jane Doe is a leader with over 20 years of experience in the tech industry, known for leading teams to innovate solutions."
The first example shows ownership and leadership. It also establishes a connection by speaking directly to the audience, making it clear that you're confident in what you've achieved and what you're about.
Steps to Crafting a Strong 'About' Section
1. Start with a Strong Opening
Your first sentence should draw people in. Avoid boilerplate language, and aim for something that highlights your passion, leadership style, or vision. Consider phrases like, "I believe in..." or "I’m committed to..." These words speak directly to your values and invite the reader to engage with your mission.
"I’m passionate about helping businesses scale sustainably, and I lead with a focus on innovation and people-first culture."
2. Be Specific, Not Generic
It’s tempting to use buzzwords like “innovative” or “results-driven,” but these phrases don’t paint a clear picture of who you are. Instead, focus on specific achievements or qualities that differentiate you. Mention key areas where you’ve led teams or transformed businesses, but in a way that adds depth to your story.
3. Include a Personal Touch
People connect with people. While your LinkedIn profile is professional, it’s still a social platform. Don’t hesitate to include a personal detail or two—whether it's your approach to leadership, a professional philosophy, or a passion outside of work. This makes you more relatable and memorable.
"When I’m not leading strategic initiatives, you’ll find me mentoring young professionals or hiking in the mountains with my family."
4. End with a Call to Action
Encourage engagement by inviting people to connect or have a conversation. It could be as simple as: "Let’s connect if you share my passion for innovation and growth." This is a great way to turn passive readers into active connections.
Don’t Let Formality Create a Barrier
In the world of LinkedIn, connections matter. Writing your 'About' section in the first person creates an opportunity to connect on a deeper level with your audience. When you approach it as a conversation rather than a formal biography, you position yourself as an approachable, confident leader—someone people want to know. Remember, LinkedIn is about building relationships, and your 'About' section is the perfect place to start.